Stella Rosa Multisport Team

The mission of Stella Rosa Team Management is to create a professional team of athletes to redefine and promote the multisport lifestyle through various avenues accessing the superior multisport demographic. We aim to present our multisport athletes as top level professional athletes who have a specific sport focus yet also excel at various other formats of endurance racing. In short we aim to change the image of the multisport athlete, promote the multisport lifestyle, and compete on the highest level in pursuit of the most prestigious victories.
In the past multisport athletes have been seen in the “tri-geek” ideal of athletes who race a single sport made up of multiple events (i.e. Triathlon, Duathlon, Adventure racing) while often possessing an obsessive and frankly un-fun mentality toward their sport. Sponsors within the athletic industry have had a hard time identifying with the multisport athlete and the entire realm of multisport has often presented itself as unapproachable. However, this idea has changed dramatically with multisport’s massive growth (In 2007 USA Triathlon licensed over 100,000 athletes, with an additional quarter million plus athletes purchasing single event licenses). Multisport athletes are the most educated, most financially stable, and most open minded of any athletic demographic. They participate in these multiple sports in order to test their physical limits, interact socially, and have fun. Stella Rosa Team Management is creating a team targeting this new attitude of the multisport athlete and the rapidly growing demographic that is the multisport lifestyle.
The Stella Rosa multisport team will compete in all forms of triathlon, mountain biking, and cyclocross on the highest levels while also participating in various other competitions such as running, open water swimming, road cycling, Nordic skiing, snow shoeing, and so on. In short, the Stella Rosa athlete will strive to be the best in the world in their focused discipline but will live the multisport lifestyle by using multiple sports to further develop their skills to become even better at their event focus. This is something all multisport athletes do, even though most don’t realize they are doing it.
The Stella Rosa multisport team will race nationally and internationally focusing on Triathlon, Mountain biking, and Cyclocross and will be based out of Colorado and Connecticut. The team will be a non-profit 501c3 organization and will focus on pursuing financial sponsors related to the Eco friendly/Energy conservation business.


What We Do
XTERRA
- XTERRA is the fastest growing sector of Triathlon. Consisting of a 1500m swim, 30K MTB, and a 10k Trail Run XTERRA is a new challenge to many athletes and attracts Triathletes, Cyclist, Mountain Bikers, and Trail Runners. The XTERRA America Series Consists of 5 Pro series races and the XTERRA World Championship. All races are televised in hour long shows with the World Championship airing on NBC just prior to the Super Bowl on Super Bowl Sunday. XTERRA has enjoyed massive growth over its eleven year existence and currently offers more than 50 national events, and close to 100 international events.
- www.xterraplanet.com
NORBA National Series
- The NORBA National Series represents North America's premier off-road cycling competitions. Held in venues around the country, the series attracts top-level competitors from around the world.
- www.usacycling.org
ITU World Cup
- The ITU World Cup of Triathlon represents the Olympic format of Triathlon. Unlike all other road triathlon formats the ITU format is draft legal on the bike. This creates a very fast paced, spectator friendly, and tactical event. The ITU World Cup consists of 16 events in 16 different countries. The ITU format also covers ITU Continental Cups, more than 50 events around the world used as a stepping stone to the World Cup. The ITU World Cup is featured on hour long television shows nationally and internationally as well as offering streaming coverage online. The ITU format is also very spectator friendly with over 50,000 spectators regularly attending World Cup events. There were over 300,000 spectators on hand for the 2007 ITU World Championship in Hamburg, Germany.
- www.triathlon.org

70.3 Triathlon Series
- 70.3 is the distance in mile of a half Ironman triathlon. Over the past three years 70.3 has redefined long course triathlon. While the full Ironman distance is often the ultimate goal for many triathletes the 70.3 distance represents a realistic challenge and stepping stone to the full Ironman. For the professional athletes 70.3 is an intense and dynamic event producing the head to head racing which is often had to find in long course triathlon. The 70.3 series consists of 30 events in 16 countries. The 70.3 series is featured on ten hour long event programs shown on the VS network as well as being streamed live online.
- www.ironman.com
US Grand Prix of Cyclocross
- Cyclocross is a Fall/Winter event navigating mud, sand, pavement, grass, gravel, pasture, and mulch. When the terrain is too steep to ride or they are confronted by a standard set of wooden barriers, riders dismount, shoulder their bikes and run. Regulations suggest a lap be comprised of 90% riding and 10% running. Of the 270+ sanctioned cyclocross races in North America in 2006 (29 of which were sanctioned by the UCI), the six races which comprised the USGP staged the deepest, strongest, and fastest cyclocross fields in a series format on this side of the Atlantic.
- www.usgpcyclocross.com
Mountain States Cup
- The Mountain States Cup is the country’s most competitive regional mountain bike series. Located in CO, NM, and UT the Mountain States Cup features many of the top national and international pros racing on both the UCI World Cup and NORBA series.
- www.racemsc.com
Lifetime Fitness Triathlon Series
- Boasting a multi-million dollar prize purse the Lifetime Fitness Triathlon Series represents the pinnacle of non-drafting Triathlon. The LTF series consists of Olympic distance (1500m Swim, 40k bike, 10k run) triathlons located in major US cities: Los Angeles, Chicago, New York, Dallas and Minneapolis. In addition to the richest purse in Triathlon and prime race locations the LTF series is run in conjunction with an amateur series and draws hundreds of thousands of spectators and age-group athletes. The LTF series will offer at least three hours of TV exposure as well as live streaming online coverage.
- www.ltftriathlonseries.com

What We Offer
In addition to racing fast and aiming for victory in every competition, the Stella Rosa Multisport Team will also represent our sponsors in the following ways:
• Massive race presence with a team vehicle, kiosks, sponsored gear displays and schwag giveaways, team athlete availability for introductions and questions, team hosted on-site clinics and pre-race suggestions (such as tire choice, suspension set-up, gear selection, etc).
• We will host several major training camps for athletes competing in XTERRA Triathlons. While Triathlon training camps have become quite prevalent we will be the only organization hosting XTERRA specific camps.
• We are in the process of acquiring a Bio-Diesel converted RV which we plan to use as our team vehicle and race base. This will be fueled by biodiesel and cooking grease (the McDonalds fueled vehicles you have probably heard of) and powered by rooftop solar panels. In short this vehicle will be a rolling expo and bill board of all our sponsors, and a hub of activity, schwag, and excitement at all our race venues (something triathlon has not truly seen).
• Online webpage and blog from our and our sponsors homepages
• Virally distributed videos throughout the season of races, camps, training, and team life posted on our website, our sponsors websites (if desired), YouTube, MySpace, face book, and any other avenue of exposure available. This is done with the goal of putting together a DVD of our season which we will find a strong following within our various sports.
• Team camps open to both the public and our coached athletes
• Team hosted rides and training sessions in Colorado and Connecticut.
• Team athletes required to train in sponsored kits throughout the season.
• Lastly, driven by our unique platform our team will aggressively pursue any and all forms of media recognition via magazine, TV, local newspapers and TV, and internet rather than simply letting the press come to us.




Roster and Bios
Tyler Johnson (XTERRA, MTB, Cyclocross)

- Former USA Triathlon National Resident Team Member, 2nd ITU Duathlon World Championships, USA Cycling U-23 National Team Member, UCI Cyclocross Race Winner, Top XTERRA Pro.
- Connecticut Based
- USA Cycling Level 3 Coach
- 2008 focus will be the NORBA National Series, Cyclocross USGP, XTERRA America Series, Select Duathlon and Short Course Triathlon.

Tyler has had a broad career in cycling and endurance sports over the past decade that has included cycling, triathlon/duathlon and running. Tyler has been a winner of a UCI cyclocross race, a bronze medalist at USCF U-23 Nationals and a member of the USA Cycling U-23 Worlds team, silver medalist in Elite U-23 Duathlon World Championships, ITU Junior North American Triathlon Champion, US U-23 Duathlon National Champion, a resident member of the USA Triathlon National Team in Colorado Springs, and an All-SEC cross country runner at Auburn University,. Tyler has been the subject of feature articles in “Ride” and “Adventure Sports” magazines. He is also a licensed USCF coach.


Jimmy Archer (ITU World Cup, Olympic Distance Non-Drafting, XTERRA, Cyclocross)

- 5 Times Top 10 at XTERRA World Championships, 4 Time USA Triathlon National Team Member, Universally Recognized and Published Expert within Triathlon.
- Colorado Based
- Triathlon Coach via Trismarter.com, freelance writer for Triathlete, Inside Triathlon, and various other publications.
- B.S. Exercise Physiology, USA Cycling Level 3 Coach, USAT Level 3 Coach
- 2008 focus will be on the ITU World Cup and Major Non-Drafting Olympic Distance Triathlons (i.e. Lifetime Fitness Series), XTERRA America Series, and Cyclocross USGP.

Jimmy has competed professionally in all forms of multi-sport, earning top 10 finishes at 5 XTERRA World Championships, and representing the USA at 4 ITU World Championships (3 winter triathlon, 1 Long course triathlon). Jimmy is a freelance writer specializing in athletic writing and has been published in Triathlete, Skiing, Inside Triathlon, Rocky Mountain Sports, Outside, and GQ magazines. Jimmy was an all-American NCAA runner while at Adams State College and an NCAA all-American cyclist while at the University of Colorado.

Dom Gillan (XTERRA, 70.3, MTB)

- Former USA Triathlon National Resident Team Member, 4th At XTERRA World Championships,
- Connecticut Based
- Director of Triathlete Training and Coaching at TargetTraining
- 2008 focus will be the XTERRA America Series, 70.3 and Major Non-Drafting Olympic Distance Triathlon, and MTB, Open Water Swimming, and Triathlon on the East Coast.


Dominic Gillen is a multisport coach and the Head of Triathlete Training at TARGETRAINING in Westport, CT. As a division one swimmer at the University of Connecticut he received the Scholar-Athlete Award and recorded the 3rd fastest 200 breastroke in UConn’s history. In 2002 and 2003 he was a member of the USA Triathlon National Resident Team based out of the Olympic Training Center in Colorado Springs. While at the OTC he was training for ITU triathlon events with a focus on the 2008 Olympics. Finding XTERRA triathlon events more to his liking he became a professional off-road triathlete and a NORBA pro mountain biker. Since 2003 his focus has been on the XTERRA USA race series. He was the top American finisher at the XTERRA East Championships 4 times (2002, 2003, 2004, 2006). In 2004 he placed 4th at the XTERRA World Championships in Maui, while working full-time and training part-time.


Benjamin Sonntag (MTB, XTERRA, Cyclocross)

- Two Time ITU Winter Triathlon World Champion, 2007 NCCA Collegiate Mountain Bike National Champion, 2nd NCAA Cross Country Skiing National Championships, Top 10 At German National
MTB Championship
- Colorado Based
- 2008 Focus will be NORBA National Series and XTERRA America Series

Benjamin is the 2007 Collegiate Mountain Biking National Champion and 2006 ITU Winter Triathlon World Champion. Benjamin is a German pro mountain biker who will be stepping into the NORBA and XTERRA scene.
Will Kelsay (XTERRA, 70.3, MTB)

- 2007 Mr. XTERRA, Consistent Top 10 XTERRA Pro
- Colorado Based
- USAT Level 3 Coach, Coach of Boulder Bolder Training Group
- 2008 focus will be the XTERRA America Series, 70.3 Triathlon, and NORBA National/Mountain States Cup MTB Racing.

Will is Mr. XTERRA 2007, a distinction given to the XTERRA athlete who best represents the XTERRA ideal. Will single handedly organized and executed a cross country RV tour of XTERRA clinics and races in 2007. During his tour Will competed in 12 races, with 4 wins. Locally he coaches triathletes, runners, and cyclists, along with the Bolder Boulder Training Club. He is the head coach for a high school track team and assistant coach for the same cross country team. He has also added motivational speaking as one of his many passions.
Ryan Ignatz (XTERRA, MTB, 70.3)

- Top 10 at XTERRA World Championship
- Colorado Based
- M.S. Exercise Science, Manager of Colorado Multisports, Sarotta and FIST certified bike fit specialist.
- 2008 focus will be XTERRA America Series, NORBA National/Mountain States Cup MTB, and 70.3 Triathlon.

Ryan is a top XTERRA professional with numerous top 10 finishes including a 9th at the 2006 XTERRA world championship. Ryan has been a top junior mountain bike racer and to pro mountain bike racer in the Mountain States Cup in Colorado and Utah.





Where We Will Be
Date Event Location SR Racers
1/19 UCI Cyclocross San Diego, CA Jimmy
2/9 Winter Triathlon National Championship Oregon Jimmy
2/16 Valley of the Sun Stage Race Phoenix, AZ Tyler
2/24 Desert Classic Duathlon Phoenix, AZ Jimmy, Will, Tyler
3/8 ITU Continental Cup Valle del Bravo Jimmy
3/16 ITU Continental Cup St. Kitts Jimmy
3/27 NMBS #1 Fontana, CA Ben, Tyler
3/29 Oceanside 70.3 Oceanside, CA Will, Jimmy
4/3 NMBS #2 Nova, AZ Tyler, Ben
4/6 Carlsbad 5000 Carlsbad, CA Tyler
4/8 Dash & Dine 5k Race Series #1 Boulder, CO Will
4/15 Dash & Dine 5k Race Series #2 Boulder, CO Will
4/18 Sea Otter Classic Monterey, CA Ryan, Tyler, Will, Ben
4/22 Dash & Dine 5k Race Series #3 Boulder, CO Will
4/26 Arizona Desert Xtreme Triathlon Phoenix, AZ Ryan, Will
4/26 Duathlon National Championships Richmond, VA Dom, Jimmy, Tyler
4/29 Dash & Dine 5k Race Series #4 Boulder, CO Will
5/3 Wildflower Half Lake SanAntonio,CA Ryan, Will
5/4 ITU Continental Cup Oklahoma City, OK Jimmy
5/6 Dash & Dine 5k Race Series #5 Boulder, CO Will
5/10 Barking Dog Duathlon Cherry Creek, CO Ryan
5/13 Dash & Dine 5k Race Series #6 Boulder, CO Will
5/16 NMBS #3 Firestone, CA Ben, Tyler
5/18 XTERRA West Championship Temecula, CA Ryan, Jimmy, Will, Tyler, Dom
6/1 Bump and Grind Birmingham, AL Tyler
6/8 XTERRA Southeast Championship Birmingham, AL Ryan, Jimmy, Will, Tyler, Dom
6/15 XTERRA East Championship Richmond, VA Ryan, Jimmy, Will, Tyler, Dom
6/26 NMBS #4 Deer Valley, UT Ben, Tyler
7/3 NMBS #5 Sugar Mountain, NC Ben, Tyler
7/6 Lake Steven's 70.3 Lake Steven's, WA Will
7/10 NMBS #6 Windham, NY Ben, Tyler
7/12 ITU Continental Cup Geneva, NY Jimmy
7/12 Cabbage Head Duathlon Wiggins, CO Will, Ryan
7/13 Rhode Island 70.3 Providence, RI Dom
7/20 Vineman 70.3 Sonoma County, CA Ryan, Will
7/20 NYC Triathlon New York City, NY Dom, Jimmy
7/27 Crested Butte XTERRA Crested Butte, CO Ryan, Jimmy, Will, Tyler
8/2 Steelhead 70.3 Benton Harbor, MI Will
8/14 NMBS #7 Snowmass, CO Ben, Tyler
8/16 Timberman 70.3 Gilford, NH Dom
8/16 XTERRA Mountain Championship Ogden, UT Ryan, Jimmy, Will, Tyler
8/24 Chicago Triathlon Chicago, IL Jimmy
8/28 NMBS #8 Tamarack, ID Ben, Tyler
9/7 LA Triathlon Los Angeles, CA Jimmy
9/14 Harvest Moon Triathlon Cherry Creek, CO Will
9/20 Portland ITU/National Championships Portland, OR Jimmy
9/21 Westchester Triathlon Westchester, CT Dom
9/24 Cross Vegas Las Vegas, NV Tyler, Jimmy
10/5 XTERRA National Championship Incline Village, NV Ryan, Jimmy, Will, Tyler, Dom, Ben
10/26 XTERRA World Championship Maui, HI Ryan, Jimmy, Will, Tyler, Dom
11/9 70.3 World Championship Clearwater, FL Will
11/9 ITU Continental Cup San Francisco, CA Jimmy

Other sponsor affiliation:
BMC Bicycles
Northwave
GU
JagWire
2XU
Yankz