The mission of Stella Rosa Team Management is to create a professional team to redefine and promote the multi-sport athlete and lifestyle through its various avenues and attractive demographic. We aim to display our multi-sport athletes as top level professional athletes who while having a specific niche focus can also excel at the various other forms of endurance racing.
In the past multi-sport has been seen as the "tri-geek" ideal of an athlete who races a single sport made up of multiple events (ie. Triathlon, Duathlon, Adventure racing) while often possessing an obsessive and frankly un-fun mentality toward their sport. However, this is not what multi-sport is or should be. Endurance athletes are the most educated, most financially stable, and most open minded of any athletic demographic. They participate in these multi-sports to push their physical limits, interact socially, and have fun. Stella Rosa Team Management is creating a team to access this rapidly growing demographic and demonstrate these basic ideals of the multi-sport lifestyle.
The Stella Rosa multi-sport team will compete in all forms of triathlon, mountain biking, and cyclocross on the highest levels while also participating in various other competitions such as running, open water swim, road cycling, Nordic skiing, snow shoeing, and so on. In short, the Stella Rosa athlete will strive to be the best in the world in their focused discipline but will do so while using multi-sport to further develop their skills to become better at their focus. This is something all multi-sport athletes do, even though most don't realize they are doing it.
The Stella Rosa multi-sport team will race nationally and internationally focusing on Triathlon, Mountain biking, and Cyclocross and will be based out of Colorado and Connecticut. The team will be a non-profit 501c3 organization and will focus on pursuing financial sponsors related to the Eco friendly/Energy conservation business.
Friday, December 7, 2007
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